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> Support > Search Engines > Adding Meta Tags > Original Overview
Original OverviewOne of the most useful things Invisible Gold does is create URL pages in descending link format:
www.podengos.us www.podengos.us/members www.podengos.us/podengos www.podengos.us/podengos/shows www.podengos.us/podengos/shows/usa/north Where "members" or "podengos" is what you would type in when filling in "Name" after selecting one of the Invisible Gold templates.
Search Engines love this sort of URL page deployment and track them a lot more closely than they would other formats. Thus you have control of what the finished URL structure looks like, a very useful search engine listing technique especially at Google:
Another example is: www.example.com/cruises/bermuda
(The words "cruises" and "bermuda" being keywords that people would use to find your products or services are treated as "folders" in google which gives them search priority.)
The following sections talk about filling in Title and Metatags from within Invisible Gold. When filling these out, look for example at other sites or ask. Invisible Gold provides all the necessary tagging. All you do is put in your list or sentence.
Meta and Title tags: Invisible Gold has three buttons toward the top of the screen. Find the "System" button (when logged into IG). and once in System area, select "Modify System Settings".
First you will see and entry space called Page Title: This is what displays at the very top left of screen. Some search engine will rank off of "title". Enter in your primary keywords as a short readable phrase. Really try to keep this to three or four words that differentiate while using keywords. In many cases, this is what shows up when a web browser saves a website to it's hot list or "favorites" section.
Then scroll to the bottom of the page. Under keywords provide a comma delimited list of your top 10 keywords. (this is what people would normally type when at the search engines trying to locate your site or service) Feel free to use short phrases and you can go more than 10 but today's search engines don't need every last minute variation on plurals for each keyword.
Under that see "Description". This should be one or two sentences in English that will display as the 2 line explanation when some search engines display results they have found. Again, use your keywords but be careful to say something that's going to grab/differentiate the attention of someone reading down a list of search engine results as here, you will appear side by side with your competitors. Savvy Internet users will read this content and are not afraid to go into a couple of pages worth of results to find the site that's "talking" to them. At all costs avoid excessive use of punctuation marks, capitals and any phrasing that could be construed as misleading or excessive.
Make sure you click the save button to retain all your changes and make them active.
In the pages that you create in Invisible Gold and especially the home page. The first paragraph or two of text is aslo ranked. Of course each page has to read in English to viewers who are assessing your website for it's value. On an aside, some people read website content. It's important to consider in a target casting medium the type of website you are or the type of people you are hoping to attract and phrase your words accordingly. At the same time you formulate your message, it's good to integrate as many of your keywords into the message while still reading out reasonably to a person. Page content that is packed with keywords to the detriment of readability will be noticed as such.
Search Engines use some or all or of the above methods to produce ranked page results for searchers.
Some other methods include:
A links page, (an IG template) is a place to start a list of reciprocal links to other websites of equal or interesting content.
Did you know that www.dmoz.org is a large, publicly supported database of information that is used by several search portals such as Netscape. To become listed, DMOZ may take several weeks of patience. If you cannot find a category that accepts your entry (editor needed), try to become an editor for your area of interest. Feel free to explain in the web form that you wish to get your website listed and are interested in reviewing and listing other sites wishing to join your category.
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> Support > Search Engines > Adding Meta Tags > Original Overview
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